Brand guide

The Extended Stay brand matrix.

Every partner brand plotted by price tier and stay focus, then broken down by what's standard at each. Use it to find where a brand actually lives — economy workforce ES vs. luxury serviced residences vs. flex all-suite.

Positioning

Rows are price tier (top = luxury). Columns are stay focus (left = transient-leaning, right = serviced apartment).

Full amenity matrix

Brand-wide norms. Individual properties may vary.

BrandParentTierStay focusRoom sizeLayoutKitchenBreakfastLaundryPets
Homestead Studio SuitesBlackstone (legacy brand mostly converted)EconomyExtended stay~300–375 sqftStudios onlyFull kitchenNoYesProperty-specific
Extended Stay America Premier SuitesBlackstone / Sercotel (Extended Stay America Inc.)UpscaleExtended stay~325–550 sqftStudios + 1BRFull kitchenYesYesPets allowed, ~$25/night fee (cap applies)
Extended Stay America Select SuitesBlackstone / Sercotel (Extended Stay America Inc.)EconomyExtended stay~300–375 sqftStudios onlyFull kitchenNoYesPets allowed, ~$25/night fee (cap applies)
Extended Stay America SuitesBlackstone / Sercotel (Extended Stay America Inc.)MidscaleExtended stay~325–550 sqftStudios + 1BRFull kitchenYesYesPets allowed, ~$25/night fee (cap applies)
@HOME by BWHBWH Hotels (Best Western)MidscaleExtended stay~325–550 sqftStudios + 1BRFull kitchenNoYesProperty-specific
Best Western Plus SuitesBWH Hotels (Best Western)MidscaleFlexible / all-suite~300–375 sqftStudios onlyWet bar / microfridgeYesVaries by propertyProperty-specific
Executive Residency by Best WesternBWH Hotels (Best Western)UpscaleExtended stay~325–550 sqftStudios + 1BRFull kitchenYesYesProperty-specific
SureStay StudioBWH Hotels (Best Western)EconomyExtended stay~300–375 sqftStudios onlyFull kitchenNoYesProperty-specific
Cambria HotelsChoice HotelsMidscaleFlexible / all-suite~300–375 sqftStudios onlyWet bar / microfridgeNoVaries by propertyProperty-specific
Comfort SuitesChoice HotelsMidscaleFlexible / all-suite~300–375 sqftStudios onlyWet bar / microfridgeYesVaries by propertyProperty-specific
Everhome SuitesChoice HotelsUpscaleExtended stay~300–375 sqftStudios onlyFull kitchenNoYesPets allowed, fee varies
MainStay SuitesChoice HotelsMidscaleExtended stay~325–550 sqftStudios + 1BRFull kitchenYesYesPets allowed, fee varies
Quality SuitesChoice HotelsMidscaleFlexible / all-suite~300–375 sqftStudios onlyWet bar / microfridgeYesVaries by propertyProperty-specific
Sleep Inn & SuitesChoice HotelsMidscaleFlexible / all-suite~300–375 sqftStudios onlyNo kitchenYesVaries by propertyProperty-specific
Suburban StudiosChoice HotelsEconomyExtended stay~300–375 sqftStudios onlyFull kitchenNoYesPets allowed, fee varies
WoodSpring SuitesChoice HotelsEconomyExtended stay~300–375 sqftStudios onlyFull kitchenNoYesPets allowed, ~$10/night fee
Drury Inn & SuitesDrury Hotels (Independent)MidscaleFlexible / all-suite~300–375 sqftStudios onlyWet bar / microfridgeYesVaries by propertyProperty-specific
Drury Plaza HotelsDrury Hotels (Independent)MidscaleFlexible / all-suite~300–375 sqftStudios onlyWet bar / microfridgeYesVaries by propertyProperty-specific
StudioPLUS by Extended Stay AmericaExtended Stay America Inc.MidscaleExtended stay~300–375 sqftStudios onlyFull kitchenNoYesPets allowed, fee varies
Studio 6G6 Hospitality (OYO/Oravel Stays)EconomyExtended stay~300–375 sqftStudios onlyKitchenetteNoVaries by propertyPets allowed, fee varies
Studio 6 PlusG6 Hospitality (OYO/Oravel Stays)EconomyExtended stay~300–375 sqftStudios onlyKitchenetteNoVaries by propertyPets allowed, fee varies
Apartment Collection by HiltonHiltonUpscaleServiced apartment~350–900 sqftStudios, 1BR, 2BRFull kitchenNoYesProperty-specific
Embassy SuitesHiltonMidscaleFlexible / all-suite~325–550 sqftStudios + 1BRWet bar / microfridgeYesVaries by propertyProperty-specific
Hilton OutsetHiltonUpscaleExtended stay~325–550 sqftStudios + 1BRFull kitchenVaries by propertyYesProperty-specific
Hilton SuitesHiltonMidscaleFlexible / all-suite~300–375 sqftStudios onlyWet bar / microfridgeVaries by propertyVaries by propertyProperty-specific
Home2 SuitesHiltonMidscaleExtended stay~325–550 sqftStudios + 1BRFull kitchenYesYesPets allowed, fee varies
Homewood SuitesHiltonUpscaleExtended stay~350–900 sqftStudios, 1BR, 2BRFull kitchenYesYesPets allowed, ~$75 fee
LivSmart StudiosHiltonEconomyExtended stay~300–375 sqftStudios onlyFull kitchenNoYesPets allowed, fee varies
Hyatt StudiosHyatt Hotels CorporationMidscaleExtended stay~325–550 sqftStudios + 1BRFull kitchenYesYesPets allowed, fee varies
Atwell SuitesIHGUpscaleFlexible / all-suite~325–550 sqftStudios + 1BRWet bar / microfridgeYesVaries by propertyProperty-specific
Candlewood SuitesIHGMidscaleExtended stay~325–550 sqftStudios + 1BRFull kitchenNoYesPets allowed, fee varies
Staybridge SuitesIHGUpscaleExtended stay~350–900 sqftStudios, 1BR, 2BRFull kitchenYesYesPets allowed, fee varies
ZokuIndependentUpscaleServiced apartment~300–375 sqftStudios onlyFull kitchenNoYesProperty-specific
AKA Hotel ResidencesIndependent (AKA Hotel Residences)LuxuryServiced apartment~350–900 sqftStudios, 1BR, 2BRFull kitchenNoYesProperty-specific
stayAPT SuitesIndependent (Charlotte NC-based)UpscaleExtended stay~550–950+ sqft1BR + 2BRFull kitchenNoYesPets allowed, fee varies
My Place HotelsIndependent (My Place Hotels of America)MidscaleExtended stay~300–375 sqftStudios onlyFull kitchenNoYesPets allowed, ~$10/night fee
InTown SuitesIndependent (Starwood Capital-affiliated)EconomyExtended stay~300–375 sqftStudios onlyKitchenetteNoVaries by propertyPets allowed at select properties
Cheval ResidencesIndependent (UK-based US presence limited)LuxuryServiced apartment~550–950+ sqft1BR + 2BRFull kitchenNoYesProperty-specific
Larkspur LandingIndependent / Coast Hotels-affiliated (California)UpscaleExtended stay~325–550 sqftStudios + 1BRFull kitchenYesYesPets allowed, fee varies
Landingplace HotelsIndependent Multi-Brand Franchise PlatformUpscaleExtended stay~325–550 sqftStudios + 1BRFull kitchenVaries by propertyYesProperty-specific
Apartments by Marriott BonvoyMarriott InternationalUpscaleServiced apartment~350–900 sqftStudios, 1BR, 2BRFull kitchenNoYesProperty-specific
ElementMarriott InternationalUpscaleExtended stay~325–550 sqftStudios + 1BRFull kitchenYesYesPets allowed, fee varies
Marriott Executive ApartmentsMarriott InternationalUpscaleServiced apartment~550–950+ sqft1BR + 2BRFull kitchenNoYesProperty-specific, usually restricted
Residence InnMarriott InternationalUpscaleExtended stay~350–900 sqftStudios, 1BR, 2BRFull kitchenYesYesPets allowed, fee ~$75-$150 non-refundable
SpringHill SuitesMarriott InternationalMidscaleFlexible / all-suite~300–375 sqftStudios onlyWet bar / microfridgeYesVaries by propertyProperty-specific
StudioResMarriott InternationalMidscaleExtended stay~300–375 sqftStudios onlyFull kitchenNoYesPets allowed, fee varies
TownePlace SuitesMarriott InternationalMidscaleExtended stay~350–900 sqftStudios, 1BR, 2BRFull kitchenYesYesPets allowed, ~$100 fee
OakwoodMint House / Oakwood WorldwideUpscaleServiced apartment~350–900 sqftStudios, 1BR, 2BRFull kitchenNoYesProperty-specific
Value PlaceMostly rebranded/absorbed into WoodSpring SuitesEconomyExtended stay~300–375 sqftStudios onlyFull kitchenNoYesProperty-specific
HomeTowne Studios by Red RoofRed RoofEconomyExtended stay~300–375 sqftStudios onlyFull kitchenNoYesPets allowed, ~$10/night fee
Sonesta ES SuitesSonesta InternationalUpscaleExtended stay~350–900 sqftStudios, 1BR, 2BRFull kitchenYesYesPets allowed, ~$75 fee
Sonesta Simply SuitesSonesta InternationalMidscaleExtended stay~300–375 sqftStudios onlyFull kitchenNoYesPets allowed, ~$25/night fee
Crossland Economy StudiosWestmont Hospitality GroupEconomyExtended stay~300–375 sqftStudios onlyFull kitchenNoYesPets allowed, fee varies
ECHO Suites Extended StayWyndham Hotels & ResortsEconomyExtended stay~300–375 sqftStudios onlyFull kitchenNoYesPets allowed, fee varies
Hawthorn Suites by WyndhamWyndham Hotels & ResortsUpscaleExtended stay~350–900 sqftStudios, 1BR, 2BRFull kitchenYesYesPets allowed, fee varies
Microtel Inn & SuitesWyndham Hotels & ResortsMidscaleFlexible / all-suite~300–375 sqftStudios onlyNo kitchenYesVaries by propertyProperty-specific
WaterWalkWyndham Hotels & ResortsUpscaleServiced apartment~350–900 sqftStudios, 1BR, 2BRFull kitchenNoYesPets allowed, fee varies
Wingate by WyndhamWyndham Hotels & ResortsMidscaleFlexible / all-suite~300–375 sqftStudios onlyWet bar / microfridgeYesVaries by propertyProperty-specific